Privacy policy

Privacy Policy

Effective Date: 15 April 2026

At BLACKTAIL, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit our website, create an account, place an order, contact us, or interact with BLACKTAIL through our website, advertisements, WhatsApp, SMS, email, or other communication channels.

By using our website or sharing your information with us, you agree to the practices described in this Privacy Policy, subject to applicable law.

1. Who We Are

BLACKTAIL
Sole Proprietorship

Registered Address: IX-6194/533/26, Ram Gali, Subhash Mohalla, Gandhi Nagar, New Delhi, East Delhi, Delhi, 110031
Email: blacktail.co.in@gmail.com
Phone / WhatsApp: 7011726217
GSTIN: 07BWKPJ0360B1ZZ
Website: www.blacktail.in

For the purpose of this Privacy Policy, BLACKTAIL is responsible for the personal information collected through our website and official communication channels.

2. Information We Collect

We may collect the following types of information from you:

full name
mobile number
email address
billing address
shipping address
order details
payment status and transaction reference details
product preferences
size preferences
return, exchange, refund, or support request details
account login or customer profile information, where applicable
IP address
browser type
device information
location-related information based on website or delivery usage
cookies, pixels, analytics data, and usage data
information submitted through forms, waitlists, preorder forms, newsletters, customer account creation, surveys, or support requests
communication records through email, WhatsApp, SMS, phone, or social media where applicable

We do not intentionally collect unnecessary personal information. We collect information that is required for operating our website, fulfilling orders, improving our services, communicating with customers, and complying with legal or business requirements.

3. How We Collect Information

We collect information when you:

visit or browse our website
create a customer account
place an order
make a payment or select Cash on Delivery
sign up for updates, newsletters, waitlists, early access, or preorder notifications
contact us through email, WhatsApp, phone, social media, or website forms
request return, exchange, refund, store credit, or support
interact with our advertisements
allow cookies, pixels, analytics, or tracking technologies on our website
participate in campaigns, giveaways, polls, surveys, or promotional activities

4. How We Use Your Information

We use your information for the following purposes:

to process, confirm, and fulfill your orders
to verify COD and prepaid orders
to arrange shipping, delivery, return pickup, or exchange pickup
to send order confirmations, shipping updates, delivery updates, and service-related notifications
to provide customer support
to process returns, exchanges, refunds, store credit, complaints, and warranty-related requests where applicable
to verify damaged, wrong, missing, defective, return, or exchange claims
to prevent fraud, failed deliveries, misuse, and unauthorized transactions
to improve our website, products, services, and customer experience
to understand customer behavior, traffic, and website performance
to run advertising, remarketing, retargeting, and analytics campaigns
to send promotional communication through email, SMS, WhatsApp, or other channels, where permitted
to comply with tax, accounting, legal, regulatory, and business obligations
to enforce our policies, terms, and conditions

5. Marketing Communication

We may use your email address, phone number, WhatsApp number, or other contact details to send updates about BLACKTAIL products, drops, campaigns, offers, early access, preorder updates, and brand communication.

You may opt out of promotional communication at any time by:

using the unsubscribe option, where available
replying with an opt-out request, where supported
contacting us at blacktail.co.in@gmail.com
messaging us on WhatsApp at 7011726217

Please note that even if you opt out of promotional messages, we may still send important service-related messages such as order confirmation, delivery updates, payment updates, return/exchange updates, and policy-related communication.

6. Sharing of Information

We may share your information with trusted third parties only where necessary for operating our business, fulfilling your order, providing services, or complying with legal obligations.

These third parties may include:

Shopify and website hosting/service providers
Razorpay or other payment service providers
courier and logistics partners such as Bluedart or other delivery partners
WhatsApp, SMS, email, CRM, and customer support service providers
analytics and advertising platforms such as Meta Pixel and Google Analytics
marketing, remarketing, and operational service providers
accounting, tax, legal, compliance, or professional advisors
government, regulatory, law enforcement, or legal authorities where required by law

We do not sell your personal information.

7. Payment Information

Payments on our website may be processed through third-party payment gateways such as Razorpay or other payment service providers.

BLACKTAIL does not store complete card numbers, banking passwords, UPI PINs, CVV, or full payment credentials on its own servers. Payment processing is handled by authorized third-party payment providers according to their own security and privacy practices.

For Cash on Delivery orders, we may collect and use your contact details, shipping details, order details, and verification status to confirm and fulfill the order.

8. Cookies, Pixels, and Tracking Technologies

We use cookies, pixels, analytics tools, and similar technologies to:

operate and improve our website
remember website preferences
understand website traffic and user behavior
measure ad performance
run retargeting and remarketing campaigns
improve product recommendations and customer experience
detect fraud, abuse, or technical issues

These tools may be provided by third parties such as Shopify, Meta, Google, or other service providers.

Where required by applicable law, we will request or manage consent for cookies and tracking technologies. You may control or disable cookies through your browser settings. However, disabling cookies may affect website functionality, checkout experience, or personalization.

9. Data Retention

We retain your information only for as long as necessary for the purposes described in this Privacy Policy, including:

order fulfillment
customer support
return, exchange, refund, and complaint handling
legal, tax, accounting, and regulatory requirements
fraud prevention and dispute resolution
business records and policy enforcement

When your information is no longer required, we will take reasonable steps to delete, anonymize, or securely store it according to applicable legal and business requirements.

10. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, misuse, loss, alteration, or disclosure.

However, no method of online transmission, payment processing, or digital storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

You are responsible for keeping your account login details, OTPs, passwords, and payment credentials confidential.

11. Your Rights

Subject to applicable law, you may have the right to:

access the personal information we hold about you
correct or update inaccurate information
request deletion of your personal information
withdraw consent for promotional communication
request information about how your data is used
raise a privacy-related complaint or grievance

To exercise these rights, contact us at:

Email: blacktail.co.in@gmail.com
Phone / WhatsApp: 7011726217

We may need to verify your identity before processing your request.

Please note that some information may be retained where required for legal, tax, accounting, fraud-prevention, dispute resolution, or legitimate business purposes.

12. Withdrawal of Consent

Where we process your personal information based on consent, you may withdraw your consent by contacting us.

Withdrawal of consent may affect your ability to use certain services. For example, if you withdraw consent required for order processing, shipping, or support, we may not be able to fulfill or continue those services.

Withdrawal of promotional consent will not affect service-related communication required for existing orders or customer support.

13. Third-Party Websites and Platforms

Our website, advertisements, messages, or social media pages may contain links to third-party websites, platforms, payment gateways, courier tracking pages, or social media platforms.

We are not responsible for the privacy practices, content, security, or policies of third-party websites or platforms. Please review their privacy policies before sharing information with them.

14. Cross-Border Processing

Some of our service providers, including website, payment, analytics, marketing, or technology partners, may process or store information outside India.

By using our website or services, you understand that your information may be processed in other locations where our service providers operate, subject to applicable law and reasonable safeguards.

15. Children’s Privacy

Our website is not intended for children. We do not knowingly collect personal information from children.

If you believe that a child has provided personal information to us, please contact us and we will take reasonable steps to review and delete such information where required.

16. Grievance and Privacy Contact

For privacy concerns, complaints, data requests, or grievances, please contact:

BLACKTAIL Support
Email: blacktail.co.in@gmail.com
Phone / WhatsApp: 7011726217
Address: IX-6194/533/26, Ram Gali, Subhash Mohalla, Gandhi Nagar, New Delhi, East Delhi, Delhi, 110031

We will review your request and try to respond within a reasonable time according to applicable law and the nature of the request.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, legal requirements, technology, or operational practices.

Updated versions will be posted on this page with the revised effective date. We encourage you to review this page periodically.